I’m Werner Guderian, the founder of VitaCoach. My work sits at the intersection of education, coaching, and human performance, helping people develop stronger inner foundations, healthier patterns, and a clearer sense of direction in everyday life.
​
My professional journey was shaped by years of living and working abroad, particularly in Asia. Working across different cultures taught me how people think, communicate, and cope under pressure, and how personal growth requires both patience and understanding. That global perspective still influences how I coach and design programmes today: with depth, adaptability, and respect for real-world context.
​
I trained as a teacher and have spent years working with learners of all ages and assisting families relocating to different countries, preparing children for new schooling systems and parents for a new way of life.

Those years gave me a deep appreciation for what young people & families face: school pressure, social stress, confidence challenges, emotional overload, and the realities many children carry at home while trying to function at school. I’ve also worked with foreign students in International Schools, which broadened my insight into youth development, resilience, and the impact the environment has on behaviour and self-belief.
​
Alongside teaching, I’ve worked as a curriculum and programme designer, creating structured learning and development pathways that are practical, engaging, and results-driven. I’m currently continuing my studies in psychology, because I believe coaching should be grounded in human understanding — not trends — and supported by tools that help people change how they think, feel, and act over time.
​
My coaching training includes Executive & Management Coaching through the University of Cape Town, as well as Success Sculpted by Brain Science Certification and NeuroCoach Mastery Certification, aligned with professional coaching standards and in association with the International Coaching Federation (ICF). These frameworks support the way I work: clear ethics, purposeful process, and coaching that aims for sustainable outcomes.
​
While VitaCoach serves a wide range of individuals, I have a strong focus on families and children, as well as a dedicated niche in men’s coaching. I’m passionate about helping men rebuild identity and strength in a modern world that often leaves men unsupported or unsure of how to show up. My approach is about helping men reconnect with what I call the Inner Strength — grounded masculinity expressed through values, responsibility, healthy boundaries, emotional mastery, and disciplined action.
​
VitaCoach also extends beyond one-on-one coaching. I work with a team that can support group sessions, workshops, and organisational programmes, especially in high-pressure environments such as healthcare, where burnout risk and emotional overload are part of daily life. Whether it’s a school, a community initiative, or a professional event, we can design and deliver training that is structured, relevant, and practical.
​
VitaCoach carries my signature because this work is personal and purpose-driven. If you’re looking for coaching or training that combines lived experience, education, psychology-informed thinking, and real-world tools — I’d love to connect.